With an increasingly economy globalized, a company’s website is its window and communication channel with the international market. Therefore, investing in the production of an online address with relevant content, attractive and engaging, is mandatory for those who want to participate in various markets in an original and definitive way.
Professional and specialized translation is the icing on the cake of this investment package, which includes, for the development of the website, marketing content writers, visual programmers, designers, brand promotion specialists and e-commerce.
You can win new customers anywhere, anytime, in a huge variety of languages. But for that, just translating the website material from one language into another is not enough. On the contrary, there is a risk of tarnishing your company’s reputation, which you fought so much to build, with the global digital marketplace.
A good entrepreneur knows that the correct translation of a website should consider the following requirements:
Content presented in creative, attractive and captivating language to attract and win new clients through communication and fluency.
Cultural, habits, political and even religious adaptations so that the content to be translated is understood and directed specifically to each new market, observing the differences and the social guidelines of the certain locations.
Adapting the SEO (Search Engine Optimization) elements. Usually, keywords or phrases vary from country to country and therefore the SEO technique to be adopted also needs to be thought through during the translation to ensure the ranking of the website at the top of the digital search engines and more views.
With the content translated effectively, your business will be expanded to the desired customer base because more people will know about your products and services. Statistics show that clients usually spend twice as long on websites in their native language. With this, you will be able to witness an increase in sales and observe the financial return of the investment made in hiring professional translators or experienced translation agencies.
Universo invests in professional translators with solid training in this and in several segments. We value their constant updating to improve the service provided.